The Best Two-Day Event in Automotive

The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging issues in dealership operations today. The Summit is popular among all dealer and industry meetings in that all participant and break-out sessions are conducted during 1-1/2 days and overlaps the annual Denver Auto Show.


40+ industry experts covering various aspects of Automotive Marketing, Service, Finance, and Leadership. Two days of workshops & General Sessions.


The value of connections you make at IDS are priceless. Some of the industry's most reputable leaders attend to share insights and connect with automotive peers.


Charity Preview Party

Every IDS ticket comes with a ticket to the Charity Preview Party at the Denver Auto Show, following the first day of IDS. This year's theme is Motown Meets Mile High. 



Dealer principals/owners, general managers, senior dealership managers & directors, sales leadership, internet sales managers, business development managers, F&I directors, fixed-op directors, key dealership leaders, advertising and marketing consultants, controllers, and other key decision makers. 

Why Attend?

The Innovative Dealer Summit is the most timely and important leadership function you’ll attend this year. The best and the brightest in their fields of expertise have competed to present in Denver. Learn the latest in innovative technologies and emerging Internet strategies regarding SEO-SEM, dealer reputation management, social media marketing, lead generation and follow-up, inventory management and more! In addition to gaining critical industry insight, the Innovative Dealer Summit is also the perfect venue to learn from the best automotive Internet marketing experts in the country and network with colleagues and peers. 


•  Ramp Up Sales

•  Enhance Brand Reputation

•  Increase Service and Parts Profit

•  Improve Customer Satisfaction Index

•  Maximize Customer Relations Management

•  Reduce Operational Costs and Cut Waste

•  Improve Your Bottom Line


More content in 2 days than you can get anywhere in the country. Here are just a few session categories that you will see at the Innovative Dealers Summit.



The 2016 theme, “Motown Meets Mile High” captures the spirit of the Motor City and the sights and sounds of the 1960s–’70s, from the Supremes and Marvin Gaye to the Jackson 5 and Stevie Wonder.

Attendees will enjoy race simulators that will take you down roads at speeds experienced only by professional race car drivers, amazing live performances, and vintage cars from the Motown era that will keep everyone “Dancing in the Streets.”

Motown is right here in Denver, at the Denver Auto Show Charity Preview Party. Additional details and a formal invite coming soon.



The Colorado Convention Center: 700 14th St., Denver, CO 80202 



HOTEL INFORMATION: This year’s Summit hotel is the Embassy Suites Downtown Denver/Convention Center which is right across the street from the Colorado Convention Center. The room block at the Embassy Suites is closed. Reservations are subject to hotel availability and should be made directly with them.

We have arranged for an alternate hotel and room block should you find no availability at the Embassy Suites.


Hampton Inn & Suites Denver Downtown/Convention Center
550 15th Street
Denver, CO 80202

Room Block Rate: $149/night plus tax

Reservations can be made via phone by calling (720) 638-0211 and mentioning group code CAD or they can be made online by following this link:

Online Reservations

Guests are responsible for their own reservations.