New Realities of Today’s Used Car Business and Methods to Combat Margin Compression
Dale Pollak, Founder, VAuto
Tuesday, March 26 - 1:30 p.m.
Dealers have been noticing a disturbing trend in used vehicles for about the last two years. Front-end grosses are sliding south, and there are concerns how low they will go. In this session, vAuto founder and Cox Automotive executive vice president Dale Pollak shares a perspective on why the effects of margin compression are so profound, and how dealers can mitigate its harmful effects by adopting an investment value-based inventory management strategy to maximize used vehicle gross profits and increase sales volumes.
Three Digital Marketing Myths That Can Hurt Your Bottom Line
Kerri Wise, VP of Industry Relations & Education, TruCar
Wednesday, March 27 - 8:25 a.m.
Despite an increase in digital marketing spend, the promises of digital marketing as a more efficient and cost-effective way to reach car buyers has yet to be realized by the average dealer. This is, in part, because dealers are basing their digital marketing decisions on past trends, incomplete information, and long-standing myths. This session will tackle three digital marketing myths related to marketing mix, messaging and online retailing strategies that result in wasted marketing dollars and decreased profitability. It will also identify alternate strategies that dealers are using to align with actual consumer behavior and purchase patterns.
Modern Google: What You May Not Know About What's New @ Google
Kelly McNearney, Senior Automotive Retail Strategist, Google
Tuesday, March 26 - 8:50 a.m.
Modern search and modern video for dealers will be the focus of this presentation. I will compare the "old way" to the way of the future for automotive retail marketing.
What is Pixel Marketing and Why You Need It in 2019
Paul Potratz, COO, POTRATZ
Wednesday, March 27 - 8:50 a.m.
During this session I will share a new marketing technology that is more cost effective than anything being done on Google or Facebook. Beyond that, it provides detailed tracking unparalleled by current marketing methods-- and not just at the point of sale, but throughout the entire process. This marketing technology has only been available to mega corporations... until now. I will not only show you what it is, but how you can effectively start to utilize it immediately to not only increase your audience, but your overall sales and success.
Because Mom Said So
Evelyn Chatel, General Manager / Partner, Freedom Auto Group
Tuesday, March 26 - 9:15 a.m.
Becoming a leader in the automotive industry can be challenging on every level. Learning how to navigate those challenges, will help you accelerate the process and have a more meaningful journey. Evelyn Chatel, General Manager and Partner at Freedom Auto Group, will walk you through new techniques that can move your company from a “getting” business to a “giving” business, a #Life Improvement Business. You will also learn why asking questions is one of the most valuable tools in teaching leadership and turning challenges into victories, transforming your business into a #Life Improvement Business.
Agile Leadership: Re-thinking Automotive Retail
Brian Benstock, GM/VP, Paragon Honda & Paragon Acura, Paragon Honda
Tuesday, March 26 - 4 p.m.
Today's automotive retailer must be both resolute and agile at the same time. Being brilliant on the basics is both an expectation and a requirement for future survival. Deficiencies with any key metric or in any one department will be glaringly obvious and taken advantage of by knowledgeable competitors. Shared control of the process driven by efficiency and transparency, centered around the customer, will be the price of admission in today's retail world.
(Almost) Everything I learned About Leadership, I Larned from my dad
Tracy Myers, Dealer Prinicpal, Frank Myers AutoMaxx
Wednesday, March 27 - 4:00 p.m.
The Future of Technology
Alan Powell, SVP Sales, Clutch Technologies
Tuesday, March 26 - 1 p.m.
In this informative session delivered by Clutch Technologies, the leading provider of subscription technology, attendees will understand the new and innovative ways dealers can approach subscription, making it easier to get started and quicker to recognize success.
Main takeaways includes for audience members include:
1. Gain a better understanding of flexible subscription models
2. Review of the Best practices for asset utilization
3. Discover key ways to increase customer loyalty with subscription
Driving Sales & Maximizing Margins by Mastering the Digital Experience
Doug Miller, Chief Revenue Officer, Cars.com
Tuesday, March 26 - 1:30 p.m.
Doug Miller, Chief Revenue Officer of Cars.com, will discuss how to master your store’s digital experience to drive ready-to-buy shoppers to your lot. He will shine a light on a growing epidemic in the industry that’s crushing margins, share data-driven insights around winning in social selling and discuss ways to compete beyond price.
How to Position for Maximum ROI
Mike Trasatti, CEO, DealerBuilt
Tuesday, March 26 - 8:25 a.m.
How Dealer Attendees Stack Up Against the Nation
Kyle Disher, CEO, Webinar Inc.
Wednesday, March 27 - 3 p.m.
As CEO of Webinar Inc, I have been involved in mystery shopping over 1500 dealers via both the phone and Internet. The results show that the bottom 10 percent are losing sales through lack of response. In fact, it’s so bad that I could have flown to Zimbabwe in the amount of time it took to receive my FIRST phone call after submitting a lead. My session will breakdown the performance of the dealership attendees of the Innovative Dealer Summit because SURPRISE, we’ve mystery shopped everyone in attendance! Don’t worry. We’re not here to embarrass anyone. Rather, we’ll show how the dealership attendees stack up against the nation against the top dealers in the country. Want to find out how well you’re doing? Attend my session at the 2019 Innovative Dealer Summit and I’ll show you exactly how. This session may be eye-opening but it will also show pain points that attendees can take back to their dealerships, analyze their processes for weaknesses and use that knowledge to sell more cars!
5 Reasons Why Your Marketing is Missing It's Mark: What I learned from over 30+ Digital Audits
Glenn Pasch, CEO, PCG Companies
Wednesday, March 27 - 3:25 p.m.
After doing over 30 Digital Audits this past year, a few things are clear. Budgets are increasing every month with the promise of more opportunities. Yet every month, a large portion of your budget is missing its mark. Is it the vendor execution ? Is it the message? is it your reputation? I will discuss 5 things you need to inspect and adjust in order to increase the effectiveness of your marketing
James Green, VP of National Sales, Team Velocity
Wednesday, March 27 - 11 a.m.
Top 10 Dont's for Used Car Inventory Management
Jasen Rice, CEO, Lotpop Inc.
In this workshop, Jasen Rice will go over the top 10 dont's with your used car inventory. These dont's are things that dealers do consistently that slow down their profit and volume for their used car operations. One example would be not to increase your pricing on your fresh inventory to offset the losses you are taking on your aged inventory. Jasen is bring over 20 years of automotive retail experience and over 13 years or inventory management experience into this workshop to give you tips that you can use today to make a difference today with your used cars.