Be Relevant: A Dealer's Guide to Building a Content Strategy That Works
Dane Saville, Brand and Public Relations Manager, Reunion Marketing
We'll discuss the relevance of programmatic media buying; the power of Search Console, Google Ads, and your own CRM; and the way words influence people. All of these facets contribute to building a content strategy that is relevant to in-market car shoppers.
Building a Four Step Video Plan to Dominate Your Market
Phil Sura, VP Sales Tier 3, UnityWorks
We will focus on the following key areas: 1. Leveraging video campaigns with Google and Facebook to drive sales. 2. Leveraging video campaigns with Google and Facebook to drive service. 3. Leveraging Video Lead Responses (VLR) 4. Adding video content to your website to drive engagement.
Digital Marketing Mastery
Christopher Hill, President/CEO, Overtake Digital
This session focuses primarily on the education and awareness of today’s digital marketing verticals. Chris will be covering everything from SEO, PPC, Social Media Lead Generation and more. First teaching on the basics of how each work but also diving into advances features and how to execute them in your dealership. Advanced techniques will also be covered that range from hyper targeted Youtube Preroll and even a crash course on getting your dealership into Google’s Waze advertising platform.
How to Tailor Your Brand Experience to the Decision Maker; The Woman
Katie Mares, Founder, Chief Inspiration Officer, Katie Mares Consulting
In this interactive and informative session, Katie will share her practical experiences as a female C-Suite Executive and Customer Experience Expert. She will educate the audience on the impact women have on the car buying experience as the Chief Purchasing Officer and the most influential consumer in the world. Katie will also educate the audience on the physiological differences between men and women and how to use this information to change the way you deliver the Consumer Brand Experience in your dealership to positively affect your CSI metrics, increase your retention rates, referrals, and ultimately improve your top line. She will provide the audience with five applicable takeaways to tailor your Brand Experience to the women car buyer. These five ‘how to’ tips can be actioned upon return to the dealership and will positively impact the car buying experience for the women Consumer.
Right Message, Right Time; An in-depth look at branding and social advertising
Denise Casagrande, Vice President of Marketing, PCG Digital
Denise is coming to Innovative Dealer Summit to teach you how to brand like a boss. Learn how to show off the best features of your dealership (it's not always the vehicles) and deliver authentic custom messages at the right time to qualified shoppers on Social Media using custom audience creation. Social Media shoppers want their newsfeed tailored to them, and you'll leave this workshop with not only understanding how to provide that, but with the steps to get started as soon as you land home from the conference.
Video: YOU CAN DO IT!!
David Hudson, Flimmaker/Actor/Educator, D. Hudson Productions
I will teach you how to create a compelling video even if all you have is a Smart Phone. I will give tips on taking creative shots and delivering a great performance