SESSION TRACKS
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      • Marketing, profitability, strategies
      • Profitablitiy strategies
      • Search engine strategies
      • Fixed operations
      • Human element
      • Legal, HR and compliance

John Paton
CEO-Digital First Media

Paton is a career newspaper executive who has been responsible for both print and online divisions in the US, Canada, France and Spain.
read more here.



Eric Chester
Motivational Speaker

Eric is The Premier Expert on Recruiting, Motivating, Managing, Training, and Retaining Generation Why
read more here.

TOPICS AND PRESENTERS

Wednesday Luncheon Keynote
John Paton - Digital First Media/MediaNews Group

Mobile Apps: Creating Long-Term Relationship Channels with Your Customer
Ben Anderson - AutoMotionTV

Mind-Blowing Internet Marketing Stats and the Marketing Plan You Can’t Afford Not to Use
Bill Berry - Auto Revo

Your Website Tells You Buyer Behaviors. Are You Listening?
Kendall Billman – VinSolutions

Click to Lead and Lead to Show…Four Things You Need to Know
Larry Bruce – MicrositesByU

Social Hiring, Using Social Media to Hire Top Talent
Kathryn Carlson - KPA, LLC

Seven Strategies that will Double Your Fixed Ops Profits in 2012
Jeff Clark - DealerOn, Inc.

Update on State Compliance Issues
Michael Dommermuth, Tammi McCoy - McGloin, Davenport, Severson and Snow P.C.

Auto Shopper Data – Know More About Your Shoppers Than Ever Before
Jason Ezell – Dataium

Top Labor and Employment Issues Confronting Dealerships
Todd Fredrickson - Fisher & Phillips

The Holistic Approach to Modern Automotive Sales
Dennis Galbraith – DrivingSales

How Search Has Radically Changed the Way Consumers Shop for Cars v.2.0
Julio Gonzalez - Moore and Scarry

Content IS King: Ten Ways to Get People Talking
Rob Hagen - Next Generation Dealer Services

Digital Fixed Ops: The Most Profitable Opportunity of 2012
Chris Hanson, 3GEngagement

The Changing Regulatory and Enforcement Environment for Dealers in 2012
Randy Henrick - DealerTrack, Inc.

Introducing Digital Natives – Why & How Do They Buy
Volker (VJ) Jaeckel - ADP / Cobalt

Consumer Perception is YOUR Reality: Actionable Tips for Using Your Online Presence to Overcome Negative Perceptions About Dealership Service Departments
Kristen Judd - 3 Birds Marketing

A Dealer/GM’s Guide to Creating and Managing a Remarkably Successful Internet Operation
David Kain - Kain Automotive

Loyalty Programs in a Digital World: Why You Need One and How to Build One
Paul Long - Remember Group

Wake Up! Social IS Business (The Real Picture and Real Practices)
Gary May - Interactive Marketing and Consulting Services

People, Passion, Principle, Process & Paying Attention – One Dealer’s Road Map in Becoming One of the Top GM Internet Dealers in the Country
Mark McGurren - PCG Digital Marketing

Taking the Zero Moment of Truth (ZMOT) to the Showroom Moment of Truth
David Metter – HookLogic

Free Ways to Find Your Current Customers on Social Media
Dan Moore - Smart Web Concepts

Connect with Transparency
Tori Morandi - AutoTrader.com

How to Implement Change in Your Dealership
Glenn Pasch - PCG Digital Marketing

Put Your Marketing Budget on a Polygraph Test
Brian Pasch - PCG Digital Marketing

Provisioning: The New Science of Used Vehicle Management and Merchandising
Dale Pollak – vAuto

Secrets of 4 Million Live Chat Conversations
Eric Schlesinger - ActivEngage, LLC

Innovative Profit Strategies for Fixed Operations
Don Siegel - Siegel Oil Company

11 Powerful Ways to Increase Traffic and Conversion on Your Website
Todd Smith - ActivEngage, LLC

Use the Power of your Data and Current Tools to Sell More Cars
Sean Stapleton – VinSolutions

Leveraging Your Existing Data: Effective Marketing
Matthew Redden – DealerSocket

Why a Blogger is Your Smart Hire for 2012
Christine Rochelle - PCG Digital Marketing

Seven Ways Dealers Can Help Their Search Rankings in Ten Minutes or Less
J.D. Rucker - TK Carsites

Dealer Compliance & Internet Marketing
Bill Walters - Hizer Paul Grueskin LLP

The Engine of Advertising
Kirk Woolridge - Miller Ad Agency


Tim Jackson
290 East Speer Blvd.
Denver, CO 80203
P: 303.282.1448
F: 303.831.9100
E: tim.jackson@coloradodealers.org


Copyright 2010 Innovative Dealer Summit.  All Rights Reserved.
290 East Speer Boulevard Denver, CO  80203
Telephone:  303.831.1722
  |  Fax: 303.831.4205