SESSION TITLE: Dominate Digital: Moving Inventory in the Digital Age
SESSION DESCRIPTION: The digital universe is filled with irrelevant, unorganized data. During this session with PureCars CEO & Co-Founder, Jeremy Anspach, you’ll learn how to optimize your overall digital strategy to move your customers from their computer chair to the driver's seat. Traditional advertising drives people to conduct online learning, making it more important than ever to have a digital stance that keeps your competitors from intercepting your business.
Technology has enabled us to take stances that determine the ideal vehicles to market, in the ideal zip codes, to the consumers most likely to purchase. Dealers can only do so much to compete in a rapidly changing industry, but with the right strategy and the right approach, we have the power to not just do, but to dominate.
BIO: Jeremy, a Detroit native and renowned industry speaker, has a deep understanding of the automotive industry and how the digital age has shifted consumer behavior. Armed with the industry's most extensive data library, Jeremy founded PureCars in 2007. His drive and passion has led PureCars to become one of only six automotive Google Premier SMB Partners, powering digital for over 3,000 dealers across the country.
SESSION TITLE: Inbound Marketing… Why You Don’t Get To "UP" Customers Anymore
SESSION DESCRIPTION: The Internet has transformed the car buying experience. It’s no longer necessary for consumers to come to your lot to shop. Most consumers prefer to start their car shopping online visiting the numerous third-party listing portals and dealership websites before even making their car buying intentions known to a dealer. On average, dealer’s websites see 2,500 unknown IP addresses visiting and then leaving without initiating any sort of contact and without the dealership being able to initiate any with them. You no longer get to “up” these customers – they have to “up” you by starting the conversation.
Make no mistake, your marketing is more important than your salespeople. Customers are savvier than they have ever been in history making decisions on what to buy, what to pay and where to buy it before they ever make contact. In my session, I will show you how to use Inbound Marketing techniques to get these customers to start a conversation with you. I will show you proven techniques that dealerships can use in their marketing strategies that will increase conversions, give you the opportunity to engage more customers and sell more cars.
Key takeaways from my session will include:
- What Inbound Marketing is and how to implement it.
How to find and develop a targeted audience of relevant in-market shoppers.
- How to get your customers to start conversations with you earlier in the process giving you advantages over your competition.
- The 6 channels of marketing integration and how to use them effectively.
- How automated lead management can help you connect with your customers faster and more consistently than any salesperson or BDC ever could.
BIO: Larry Bruce is President & CEO of OnlineDrive the automotive industries first and only In-Bound Marketing Platform, and former Vice President of Managed Marketing Solutions for Reynolds and Reynolds, Founder, President & CEO of AIMData an industry leading data management and CRM company based in Houston TX. Larry has 16+ years retail automotive management experience in dealerships all across the U.S. Over the past 8 years Larry’s company AIMData has helped hundreds of dealerships increase sales and customer retention.
Erich K. Gail
Chief Operating Officer
Cardinale-Group of Companies
SESSION TITLE: Dealer-to-Dealer
SESSION DESCRIPTION: "Sales – Science – Success" of ZERO MOMENT Retail from the #5 highest sales volume eDealer in North America. Retail Automotive Sales continues to transform with each passing month – the science of our success and operational complexity of our industry are challenges we all face – hear from an industry leader of an award winning Automotive Group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.
BIO: Erich K. Gail is the Chief Operating Officer of the Cardinale-Group of Companies. In this capacity Mr. Gail is the Chief Operating Officer of the Cardinale Automotive Group Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America and Chief Executive Officer of ZMOT Automotive Digital Velocity. Mr. Gail is a 24-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
Manager, Dealer Training
SESSION TITLE: Rescuing Service Profits
SESSION DESCRIPTION: "Rescuing Service Profits" will educate dealers on the current service landscape and uncover how dealers are losing ground to independent service shops and chains. Based on findings from recent research studies, Jack Simmons will show dealers how to reverse this trend and get customers back in the dealership service lanes to increase their revenue and profits. This session will detail the amount of service revenue opportunities dealers are losing out on, why consumers are going to competitors, and then provides solutions to help dealers win back service market share. One key area of focus includes how to best engage Millennials in this arena. Owners, GMs, and Service Managers will be able get actionable takeaways from this presentation that they can immediately apply to their operations.
BIO: Jack Simmons is a Dealer Training Manager at Cars.com. Prior to joining Cars.com, Simmons served as the Vice President of Automotive Solutions for WorldNow, where he was the primary architect behind the company’s automotive vertical. Simmons also has served as a National Dealer Trainer for AutoTrader.com, where he managed and developed training programs for dealers, manufacturers and state automotive associations.
Jack has more than 25 years of automotive industry experience and has trained 96,000 automotive professionals during his career. He has spoken before NADA Dealer 20 Groups and has served as a workshop presenter at numerous industry events, including NADA, NIADA and national BHPH conferences.
Vice President Automotive
SESSION TITLE: Creating a Significant Digital Video Strategy
SESSION DESCRIPTION: Dealers have heard from multiple sources that they must develop a video strategy. But what does this mean? We will discuss and explore what an effective video strategy includes. Video goes beyond the stitched VIN video walkarounds of the inventory. We will discuss the opportunities with video pre-roll and why Google is aggressively promoting this option. With pre-roll, I will share some common mistakes that I see with video pre-roll. We will discuss what a website video strategy looks like. We will discuss the opportunities associated with using actual video content of the dealer’s inventory. An effective video strategy will make you more visible to automotive intenders. Don’t miss this opportunity.
BIO: For over 25 years Phil Sura has been a recognized expert in the automotive industry with significant contributions in the following areas:
- Third invitation to attend the Dealer Summit
- Sixteen Digital Dealer conferences, ranked as one of the top four speakers at several of these events
- Automotive News webinars
- Numerous Auto Trader regional seminars
- Many regional dealer meetings
Author of regularly published articles in Digital Dealer Magazine for the past seven years on topics ranging from lead conversion, SEO optimization, internet marketing, social media, best practices
Four years as a General Manager and thirteen years with a nationally recognized dealer consulting group.
Ten years as VP of sales specializing in video SEO, video pre-roll and lead conversion dealer solutions.
Phil Sura is a graduate of University of Wyoming with a Bachelor of Science degree in Business.
Tewart Enterprises Inc.
SESSION TITLE: Death of the Traditional Dealership and Salesperson
SESSION DESCRIPTION: In this session Mark will give you the critical question all leaders will have to ask and answer to be successful. Mark will share changes you can make in the "Road to the sale" to match today’s marketplace. Attendees will learn the top dos and don’ts in leadership and sales to increase productivity and sales.
BIO: Mark Tewart is a recognized expert and thought leader on sales, sales management and the automotive industry. Mark has been in the automotive industry for over three decades in sales, leasing, F&I, general manager, speaker, trainer and consultant. Mark is author of the best seller, "How To Be A Sales Superstar" and is a longtime Professional Member of the National Speakers Association and The Authors Guild.
Kendall Billman, MBA
Chief Sales and Marketing Officer/Founder
SESSION TITLE: Recalls and Colorado Advertising Regulations: : Welcome to the Experience Economy: Expand Your Brand at a Lower Cost of Marketing
SESSION DESCRIPTION: In the current economy, Customer Experience wins. Understanding how to engage the automotive consumer at critical moments in the buyer journey is key to delivering a customer experience that expands both your brand, and your bottom line. The online behaviors of targeted consumer demographics are well documented, and those insights reveal how sales and marketing strategies must adapt.
Customer Experience Management is critical to the success of today’s automotive dealer. Consumers must be met where they are with the information they seek from sources they trust. New technology is enabling us to do this more easily and effectively than ever before.
Backed by real car-buyer data across 3 million consumers, Kendall Billman will demonstrate a new strategy designed to make it simple for dealers to engage buyers at critical moments in their decision-making process, allowing them to deliver a customer experience that exceeds expectations and grows bottom line. Attendees will be given the tools to build their brand and gain the knowledge needed to deliver the exceptional Customer Experience today’s consumer demands.
BIO:Kendall Billman currently serves as Chief Sales and Marketing Officer for Motofuze.com, a technology company he founded to further his personal mission: helping automotive dealerships successfully leverage the potential of digital and content marketing. A sought-after industry speaker, Billman brings more than 20 years of industry expertise to his audience, having successfully consulted with more than a thousand dealerships representing high-profile OEMs, most recently Ford, Honda, Kia, Lexus and Toyota. His extensive knowledge of all tiers of the industry has made him a sought-after market advisor both in the US and internationally, including both Australia and Canada. Billman has a proven track record of creating multi-language content sites and successfully building Group Association sites. He has dedicated his career to discovering and developing technology to simplify the implementation of effective lead generation, SEO, SEM, social media and CRM initiatives.
Michael J. Dommermuth
Fairfield and Woods
Watch their session video here!
SESSION TITLE: Recalls and Colorado Advertising Regulations: What every dealer needs to know about recall buying, selling, servicing and dealing with manufacturers.
SESSION DESCRIPTION: This program will provide practical advice on dealing with the legal problems created by recalls. Dealers will learn about the disclosures that need to be made in selling vehicles subject to recall, compensation due from manufacturers for recalls and the risks involved in selling recalled vehicles that have not been repaired. This session will also include information Colorado Dealer advertising regulations and recent enforcement activity by the Colorado Auto Industry Division against Dealers who do not include Dealer Fees in advertised prices.
BIO: Michael J. Dommermuth is a commercial lawyer, with more than 30 years experience, who helps businesses avoid and resolve disputes. His practice includes counseling and representing businesses in contract disputes, business torts, covenant-not-to-compete disputes, commercial real estate disputes, creditor representation in bankruptcy, consumer class actions, and breach of fiduciary duty claims.
A significant portion of Michael’s practice is devoted to representing automobile dealerships in Colorado and throughout the Rocky Mountain West. He represents dealer clients in a variety of areas, including drafting contracts, litigation, buy-sell and finance issues, consumer disputes and related litigation, manufacturer disputes, new point protests, federal and state compliance, bankruptcy, real estate issues, contract disputes, commercial torts, floor plan review and negotiation, and covenant-not-to-compete litigation.
Michael co-authored the Colorado Dealer Compliance Guide in 2011. The Compliance Guide is a comprehensive guide to state law issues for Colorado Motor Vehicle Dealers published by the Colorado Automobile Dealers Association. He is a frequent speaker for the Colorado Automobile Dealer Association and the National Association of Dealer Counsel. Michael is also a member of the National Association of Dealer Counsel Board of Directors.
Fairfield and Woods provides full service representation for automobile dealers in Colorado and throughout the Rocky Mountain West. With a focus on efficiency and service, the firm strives to help each client with its unique needs in the areas of corporate, real estate, litigation, and wealth and succession planning. Our litigation team handles matters including, manufacturer, commercial, bankruptcy and consumer disputes, as well as class actions. We also provide general business representation including, entity formation, tax planning and disputes, buy-sell representation and real estate.
Director of Human Resources
Auto/Mate Dealership Systems
Watch their session video here!
SESSION TITLE: Social Media in Hiring & Employment
SESSION DESCRIPTION: The use of social media in hiring and employment has been a hot topic lately, and recently car dealers have been finding themselves on the losing end in court battles. Why is this? The laws and regulations haven't been able to keep pace with emerging social media technologies, and courts are rarely siding with employers.
Have you or your managers ever "Googled" a job applicant, or checked out their Twitter or Facebook profile? By doing so, you may have accessed information that is protected by law such as age, race, disabilities and more. Having accessed this information can land you on the wrong end of a discrimination lawsuit.
As it relates to your current employees, have you ever disciplined an employee for posting a disparaging remark online about a manager or your dealership? Do you have a policy in place requiring that all dealership personnel be courteous to one another? Recent court cases have determined that these practices are illegal.
Attendees will learn the following:
- The current laws that impact your dealership's use of social media as it relates to job applicants, the hiring process and current employees
- How courts are currently interpreting these laws and how they affect dealers' decision making
- How to craft a social media policy that will allow a dealership to take advantage of the tools available to them while remaining out of legal trouble
BIO: David Druzynski is a senior business and HR leader with experience in a variety of industries. He has earned the prestigious distinction as a Senior Professional in Human Resources (SPHR). David is currently the Director of Human Resources and a member of the senior management team at Auto/Mate Dealership Systems, where he oversees strategic HR planning, talent
Regional Managing Partner
Fisher & Phillips LLP
SESSION TITLE: Employee Defection: How to Stop and Catch a Thief
SESSION DESCRIPTION: What can and should dealers do to protect their trade secrets and confidential information? To protect against having their employees pirated away by a former employee?
This session will provide an overview of what constitutes a trade secret, what tools dealers can use to protect their confidential information and trade secrets and employees, and what factors courts consider in determining whether restrictive covenants are enforceable.
What you’ll learn at this session
- A thorough understanding of whether and under what circumstances management and non-management employees need to sign agreements that prevent them from going to a competitor
- How to prevent former employees from soliciting customers and employees
- How to prevent former employees from disclosing dealer trade secrets and confidential information
- Practical solutions on how to draft and implement these types of agreements and provisions into your existing employment practices
BIO: Todd Fredrickson is managing partner of the Denver office of Fisher & Phillips LLP, and represents employers in various matters arising under Title VII, the Americans with Disabilities Act (ADA), the Family Medical Leave Act, the Age Discrimination in Employment Act (ADEA), and the Fair Labor Standard Act.
Todd defends employers against claims of discrimination, harassment, and retaliation based on race, color, religion, sex, national origin, age, and disability. Much of his practice focuses on training supervisors, managers, and other employees on such issues as sexual harassment, discrimination, employee discipline and discharge, and investigation of employee grievances. Todd regularly counsels clients on developing and enforcing proper policies, employee handbooks, employment and compensation agreements, and compliance with federal and state wage and hour laws. He also is one of few Denver labor attorneys who practice traditional labor law, representing employers in union campaigns, contract negotiations, grievance arbitrations and unfair labor practice charges.
Todd is "AV" Peer Review Rated by Martindale-Hubbell and has been included in the Colorado Super Lawyers list since 2006. He has also been listed in Chambers USA, America's Leading Business Lawyers since 2009 and in The Best Lawyers in America since 2012. He was recognized as an Employment Law – Management Lawyer of the Year by Best Lawyers in America for 2014. Todd was also selected as a BTI Consulting Group Client Service All-Star for 2011 and has been named the "People's Choice" selection as the Best Employment Lawyer in Barrister's Best by Law Week Colorado every year since 2011.
Dominion Dealer Specialties
SESSION TITLE: Merchandising Secrets
SESSION DESCRIPTION: Using data-driven research, this presentation will give dealers practical advice on how to maximize their VDP views and rise above the noise of their competitors’ listings. By utilizing some of the most interactive tools on the dealer’s own website, dealers will learn valuable insights about their customers in a highly engaging environment. Dealers will leave this session with items to benchmark their own used vehicle listings and concrete ways to apply these concepts to gain more market share and higher grosses per unit.
BIO: As the grandson of a car dealer in upstate NY, the automotive business has been a part of Glen’s DNA for nearly his entire life. After graduating from Syracuse University with a degree in business administration, he co-owned and operated the largest franchise operation for the automotive service provider, Rolling Maronie in New York, New Jersey and Pennsylvania. Selling that business to Dominion Dealer Solutions, Glen worked at establishing Dealer Specialties as the most advanced onsite merchandising and photography company in the industry.
Today, Glen operates the sales, operations, franchising and ancillary data businesses for Dominion Enterprises’ Inventory companies. With the dealer audience, he has educated automotive dealers at NADA, Digital Dealer, Driving Sales and AutoCon amongst other automotive conferences. Glen is a co-author of the best selling book, Unfair Advantage, and has won several industry awards, including the prestigious Driving Sales Innovation Award. Glen is an active participant in social media and you can find him at @ggarvin on Twitter as well as on most automotive forums and sites.
Regional Vice President, Tier 3 Automotive
SESSION DESCRIPTION: Today’s consumers are always-on, always connected, and always multitasking. Because of this, dealers are challenged with finding new ways to break through, make truly engaging connections, and to move cars off their lots. This presentation will not only offer new audience insights on changing consumer behaviors and the evolving audio landscape, but will share new ways for dealers to innovate in advertising, specifically using digital audio.
BIO: John Karpinski serves as Regional Vice President, Tier 3 Automotive for Pandora. He is a seasoned media expert with over 17 years of experience across broadcast radio, newspaper, television and internet radio.
John’s expertise in the automotive industry started from selling station content to dealers at broadcast radio stations (WHB, WEII, Red Sox Radio Network) to overseeing automotive initiatives at Clear Channel NYC, and now spearheading Tier 3 Automotive at Pandora. In the past decade, John has worked closely with dealerships and their parent companies to develop market strategies into quantifiable results, leading to at least 200% sales increase at every company he has worked for.
John currently resides in Kansas City, MO with his wife and two children. He operates under the motto of “If you’re not all in, you’re not in at all.”
Vice President and General Manager
Dealertrack Technologies Inc.
SESSION TITLE: Transforming Automotive Retail
SESSION DESCRIPTION: A deep dive into the macro industry trends that are, and will continue to transform the automotive retail experience for both variable and fixed operations. An analysis of key areas that dealers should be focused on to remain competitive in the new digital era. The retail process for auto dealers is rapidly evolving; consumers are demanding transparency, access to information, and a higher level of flexibility in what has traditionally been a rigid process. Consumers are demanding an Amazon or Apple like experience in both purchasing and servicing their vehicles. Dealers who respond and adapt to the digital consumer are thriving, and others are at risk of being left behind.
BIO: Sharon Kitzman is the Vice President and General Manager at DealerTrack DMS. Over a span of nearly two decades, Kitzman has managed the strategic direction and product development for two leading DMS Providers: DealerTrack DMS and Reynolds & Reynolds. Kitzman is recognized as a leader in the DMS industry for her experience in sales, marketing, product lifecycle management, process re-engineering, OEM management, professional services and customer services.
Due to Kitzman’s expertise in DMS product development, business revenue and market share for DealerTrack DMS has tripled over a short five year period. Kitzman also led the initiative for DealerTrack DMS to expand into the Independent Automotive Dealer market and secured key OEM Agreements on behalf of Dealertrack since its addition of DMS. Kitzman’s talent in maintaining client satisfaction ensured that the DealerTrack DMS field organization and call center skillfully expanded to meet the distinct needs of an ever-expanding customer base. And now, in her role as General Manager, she is leading a team to shape the product integration and innovation initiatives to deliver the market leading suite of integrated technologies capable of transforming auto retailing. Prior to joining the DealerTrack DMS team, Kitzman managed Reynolds & Reynolds product, sales, and marketing programs.
Kitzman is an expert in DMS technology and development and has received numerous accolades from industry professionals for her skills
CEO & Founder
KonigCo | Buscador de Auto
Watch their session video here!
SESSION TITLE: Mobile that Matters
SESSION DESCRIPTION: Mobile isn't the future of automotive, it is taking the industry by storm as we speak. At the innovative dealer summit, Mat Koenig the CEO and Founder of KonigCo will help Dealers learn how to attract, respond and build lasting connections with the mobile buyers of today, and tomorrow. Everything in Mat's session is designed for real world dealers to implement the moment they return to their stores. This is a session you don't want to miss.
BIO: Mat Koenig is the premier speaker in the areas of mobile lead generation and mobile video marketing in the automotive space. He is a 20 year Automotive Industry Veteran, published author and the founder of KonigCo, the #1 Google Ranked site when it comes to finding the mobile marketing for car dealers. Mat’s goal is to help dealers connect with buyers using simple, common sense strategies that embrace changing technology without losing focus on the basic principles of success. His dynamic, no holds barred sessions at Digital Dealer are packed with actionable information that everyone can use to increase business.
Vice President of Social Strategy
Watch their session video here!
SESSION TITLE: The Secret to Social Media Isn’t Hard, It’s In Your Dealership Every Day
SESSION DESCRIPTION: Studies show that approximately 50% of companies block employees from using Facebook during work hours. With the number of Smartphone owners on the rise and social media usage continuing to grow substantially every year, blocking social media platforms at the workplace becomes irrelevant. In other words, censoring social is not going to keep your employees off of them during work hours - they will find a way to access social media sites whether it is permitted or not. Don’t fight it - embrace it to your advantage! Harnessing the power of your employees’ social networks and participation will not only expand your reach and no extra cost, it will increase employee involvement and grow your business.
BIO: Joseph “Joey” Little has shown tremendous success in growing business and building strong relationships with automotive leaders through Internet marketing, social networking, and online public relations. His leadership has directly contributed to a growth trajectory that has ranked businesses on the Inc. 500 fastest-growing companies list. Joey is a highly regarded Internet marketer, innovator, and respected voice in the automotive industry.
Kirk Manzo, CSP
Best-Selling Author and Founder
The Manzo Group
Watch their session video here!
SESSION TITLE: Leadership Strategies: Becoming a Person of Influence at Your Dealership
SESSION DESCRIPTION: In this workshop you will learn effective strategies to connect with both team members and customers to increase retention and profitability. As Leaders we attract who we are, and not who we want. What are the Top Characteristics of the people you want on your team? Ask yourself whether you influence Thinkers or Doers, Givers or Takers, Eagles or Turkeys!
Are team members following because they have to or because they want to? Is it my way or the highway? We will discuss why breakthroughs occur in people and organizations. What are common mistakes made by leaders in the middle of the pack? As leaders we are either an asset or a liability to our team. Why is that?
BIO: As a John Maxwell Certified Trainer and Coach, I can guide you and your team through Maxwell’s programs on communication, self-growth and leadership. I have successfully trained and coached individuals and organizations in various industries including healthcare, building materials, and retail automotive to achieve their sales objectives.
Since becoming an independent trainer and consultant in ‘02, my straightforward and practical approach has produced immediate and lasting results for clients. My Spanish-speaking clients in Puerto Rico and Latin America find my bilingual skills invaluable. I am also a professional member of the American Society of Training and Development, the National Speakers Association, and the Institute of Management Consultants (IMC USA).
By implementing Maxwell’s leadership philosophies and communication strategies, you will help each member of your team grow to their full potential! I look forward to beginning our journey together.
Manager, Business Development – Digital Retailing Solutions
SESSION TITLE: Selling the Way Consumers Want to be Sold: Using Technology and Behavior to Drive Results
SESSION DESCRIPTION: There are more mobile phones than toilets, toothbrushes, and light bulbs (electricity) around the world (Source: New York Times-Benefits of Mobile Health 2013). Consumer’s live-and-breathe for smartphones and tablets. This is how consumers connect. So why aren’t we capitalizing on this type of technology to improve the automotive shopping experience, both online and in the showroom?
This workshop will focus on giving consumers what they want; a transparent sales process, a low pressure experience, and minimal time in the dealership, by using cutting edge technology that will allow dealers to sell vehicles the way the consumer wants to be sold.
BIO: Ali Mendiola holds the title of Senior Manager, Business Development for Dealertrack’s Digital Retailing Solutions team. The Digital Retailing Solutions team provides consumer facing solutions to dealers, portals and manufacturers, with the goal of improving the online sales process and delivering finance-ready leads to dealers. Ali is responsible for educating Dealertrack’s dealer partners on current and projected automotive shopping habits, as well as technological advancements that will allow dealers to cater to their online consumers.
Prior to this, Ali was an employee at General Motors. Ali began her career in the service and parts side of the business, specializing in product accessories. She then transitioned to the digital marketing space accepting the roll of Digital Marketing Specialist for the GM Accessories and Performance Parts team. In this roll, Ali was responsible for all GM Accessories and GM Performance Parts Digital Marketing strategies including media planning, paid search, SEO, website content creation and performance analytics. She also represented the marketing team during the launch of General Motors first eCommerce initiative. Ali then moved to the Cadillac division where she held multiple rolls including Accessories Sales and Marketing Manager and Sales Operations Manager.
Her most recent assignment was in the field as a Chevrolet District Sales Manager. In this assignment, Ali consulted with 13 dealerships in the Central Texas area. Her daily responsibilities included working with each dealer to increase sales and customer retention through digital marketing, traditional marketing, the creation and refinement of the in-store selling and follow-up process, as well product knowledge.
Ali holds a B.A. in Marketing from The University of Texas at Austin.
Vice President of Strategy
Digital Media & Insights
SESSION TITLE: Reaching the (i)Hispanic: Understanding the Online Hispanic market via innovative acculturation model
SESSION DESCRIPTION: In this session you’ll learn how (i)Hispanic market growth is comprised of a more acculturated, online savvy super consumer. Understanding how to both reach and touch this segment will drive greater awareness, engagement and advocacy.
In this energizing session you’ll get answers to the following questions:
- Who is the influential (i)Hispanic?
- Who is the “Clandestine 1.5” Generation?
- How do (i)Hispanics behave digitally?
- How was the (i)Hispanic Acculturation Model developed?
- How to activate the Acculturation Model to drive ROI?
BIO: Oscar Padilla leads the strategic services for Luminar’s analytic and technology solutions. He is accountable for formulating new product and service offerings, as well as helping clients achieve higher efficiency from both analytic and technology solutions across online and offline media. With nearly 20 years of digital media under his belt, Oscar has worked with Vertis Communications, Hitachi Consulting, Blackboard Inc., RepEquity and Bridgeline Digital. Oscar has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, iMedia Connection, and theCube.
Watch their session video here!
SESSION TITLE: Meat and Potatoes Social Media: How to Guarantee Success in Social Marketing
SESSION DESCRIPTION: Would you ever offer a golf promotion car giveaway without Hole In One insurance? If you think that would be crazy (like I do), then quit doing the social media equivalent. Far too many dealerships effectively rely on getting lucky to see success with their social media efforts, and therefore, most don’t. But there’s a better way. Social media done correctly takes careful planning and consistent effort, but we have yet to see a dealership follow our advice and not see positive ROI from their social media marketing. This session will be a practical workshop to equip you with a proven, simple and executable social media strategy. Quit hoping to go viral, and instead realize actual value from learning the meat and potatoes of social media.
BIO: Steve Pearson is the CEO of Friendemic, and he loves his work helping automotive dealerships connect with past and future customers through the power of social media. Prior to joining the Friendemic team, he spent several years working in the digital space. At McKinsey&Company in Silicon Valley, he consulted with some of the largest players in the industry, focusing on process changes to improve customer experience. Steve also spent time on the investment side of things at Vector Capital in San Francisco, where he was a board observer for software companies Corel and Certara. Most recently, Steve worked at Google in their Channel Sales group, helping small and medium businesses access and profit from digital marketing.
He currently resides in Salt Lake City with his wife and baby daughter. Steve loves the outdoors, particularly distance running, rock climbing and mountaineering. If you catch him at the show outside of his presentation, you might be able to get him to tell you some fun tales about his successful summit of Mt. Everest in May of 2013 or one of his other crazy adventures. He holds a B.A. in Economics from Brigham Young University and an M.B.A. from Harvard Business School.
Watch their session video here!
SESSION TITLE: Front-End Fundamentals: 8 Keys to Driving a Sale
SESSION DESCRIPTION: This workshop focuses on what dealers can do to improve eight front-end processes – or fundamentals – that help support the critical steps leading to a sale. We’ll identify the best practices for each fundamental that dealers can use to help them get the work done faster and more efficiently, as well as drive influence and preference for their dealership. Done right, it will open up more opportunities for dealers to turn their attention to delivering the kind of end-to-end experience that today’s consumers expect.
BIO: Howard Polirer is the director of Industry Education for AutoTrader.com. He has helped train thousands of dealers across the U.S. on the industry's best practices to reach automotive consumers.
Partner and Product Evangelist
Powered by Dashboard
SESSION TITLE: "Time to Step up Your Game!" Redefining Your Dealership Marketing Through Automation & Gamification
SESSION DESCRIPTION: Gamification and marketing automation will be highly discussed topics in our industry over the next year. Get ahead of the curve with a session that will focus on the benefits of taking your marketing back in house and how it can benefit from utilizing gamification and automation. Attendees will learn about the tools and tactics that will give them greater control over their campaigns, customer data, while allowing them to better control budget.
BIO: Brent Wees is a Partner and Product Evangelist at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent can also be found on stage hosting, speaking or moderating automotive events on both sides of the border.
CEO & Founder
Watch their session video here!
SESSION TITLE: Performance Management
SESSION DESCRIPTION: Dealers work in a rapidly changing and fluid environment. Strategy and tactics are not always in sync. Employee engagement and retention depend on providing the right incentives. Performance has to be tangible, relevant and measurable. Learn methods to lead your people to strive for and achieve greater results through positive behavior modification. Incentives move people, people move business.
BIO: Sean Ugrin is the CEO / Founder of Denver-based Spiffit. Sean’s automotive roots come from working globally with Bosch. As an adviser and consultant, Sean designed and developed business solutions that tracked automotive production and drove OEM sales efforts worldwide.
SESSION TITLE: Targeting Customers Before They Know They're Customers With Digital Marketing
SESSION DESCRIPTION: What if I told you that you could identify in-market customers before they even gave an indication through online research? Being the first to gain the consumer's attention will certainly give you an advantage over your competitors. Instead of being bombarded by multiple messages from multiple third parties and dealers, the consumer will only be exposed to your message. We're always looking for ways to increase effectiveness of marketing deliverability and conversion for our customers. A powerful way is through the use of IP matching. Think of these IP addresses as the physical addresses to your customer's computers or mobile devices. Using this information we can now take customer data, such as a physical address, and match it to their home IP Address to serve targeted digital ads. This will allow you to deliver your message straight to your targeted individual's computer and mobile device prior to them displaying any behavior online. Learn more at my presentation, "Digital Domination."
BIO: Jamil Zabaneh is President of J&L Marketing. He works with each core function of the business to ensure all teams are aligned and working together to achieve the company's vision and mission. He formulates and implements the strategic plan that guides the direction of the business, overseeing the complete operation of the organization in accordance with that plan.
Prior to joining J&L as a Business Growth Strategist in 2009, Jamil was a Sales Specialist at Standard Register. Since joining the company, he has played a key role in establishing a preferred relationship with Mercedes-Benz, collaborating with Shell Lubricants to develop value-added programs and establishing the MOPAR Service Clinic program with Chrysler Group.
He holds a degree in Marketing and Entrepreneurship from Western Kentucky University.
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290 East Speer Boulevard Denver, CO 80203
Telephone: 303.831.1722 | Fax: 303.831.4205