John Paton
CEO-Digital First Media
Paton is a career newspaper executive who has been responsible for both print and online divisions in the US, Canada, France and Spain.
read more here.

---

Eric Chester
Motivational Speaker
Eric is The Premier Expert on Recruiting, Motivating, Managing, Training, and Retaining Generation Why
read more here.

TOPICS AND PRESENTERS

Wednesday Luncheon Keynote
John Paton - Digital First Media/MediaNews Group

Mobile Apps: Creating Long-Term Relationship Channels with Your Customer
Ben Anderson - AutoMotionTV

Mind-Blowing Internet Marketing Stats and the Marketing Plan You Can’t Afford Not to Use
Bill Berry - Auto Revo

Your Website Tells You Buyer Behaviors. Are You Listening?
Kendall Billman – VinSolutions

Click to Lead and Lead to Show…Four Things You Need to Know
Larry Bruce – MicrositesByU

Social Hiring, Using Social Media to Hire Top Talent
Kathryn Carlson - KPA, LLC

Seven Strategies that will Double Your Fixed Ops Profits in 2012
Jeff Clark - DealerOn, Inc.

Update on State Compliance Issues
Michael Dommermuth, Tammi McCoy - McGloin, Davenport, Severson and Snow P.C.

Auto Shopper Data – Know More About Your Shoppers Than Ever Before
Jason Ezell – Dataium

Top Labor and Employment Issues Confronting Dealerships
Todd Fredrickson - Fisher & Phillips

The Holistic Approach to Modern Automotive Sales
Dennis Galbraith – DrivingSales

How Search Has Radically Changed the Way Consumers Shop for Cars v.2.0
Julio Gonzalez - Moore and Scarry

Content IS King: Ten Ways to Get People Talking
Rob Hagen - Next Generation Dealer Services

Digital Fixed Ops: The Most Profitable Opportunity of 2012
Chris Hanson, 3GEngagement

The Changing Regulatory and Enforcement Environment for Dealers in 2012
Randy Henrick - DealerTrack, Inc.

Introducing Digital Natives – Why & How Do They Buy
Volker (VJ) Jaeckel - ADP / Cobalt

Consumer Perception is YOUR Reality: Actionable Tips for Using Your Online Presence to Overcome Negative Perceptions About Dealership Service Departments
Kristen Judd - 3 Birds Marketing

A Dealer/GM’s Guide to Creating and Managing a Remarkably Successful Internet Operation
David Kain - Kain Automotive

Loyalty Programs in a Digital World: Why You Need One and How to Build One
Paul Long - Remember Group

Wake Up! Social IS Business (The Real Picture and Real Practices)
Gary May - Interactive Marketing and Consulting Services

People, Passion, Principle, Process & Paying Attention – One Dealer’s Road Map in Becoming One of the Top GM Internet Dealers in the Country
Mark McGurren - PCG Digital Marketing

Taking the Zero Moment of Truth (ZMOT) to the Showroom Moment of Truth
David Metter – HookLogic

Free Ways to Find Your Current Customers on Social Media
Dan Moore - Smart Web Concepts

Connect with Transparency
Tori Morandi - AutoTrader.com

How to Implement Change in Your Dealership
Glenn Pasch - PCG Digital Marketing

Put Your Marketing Budget on a Polygraph Test
Brian Pasch - PCG Digital Marketing

Provisioning: The New Science of Used Vehicle Management and Merchandising
Dale Pollak – vAuto

Secrets of 4 Million Live Chat Conversations
Eric Schlesinger - ActivEngage, LLC

Innovative Profit Strategies for Fixed Operations
Don Siegel - Siegel Oil Company

11 Powerful Ways to Increase Traffic and Conversion on Your Website
Todd Smith - ActivEngage, LLC

Use the Power of your Data and Current Tools to Sell More Cars
Sean Stapleton – VinSolutions

Leveraging Your Existing Data: Effective Marketing
Matthew Redden – DealerSocket

Why a Blogger is Your Smart Hire for 2012
Christine Rochelle - PCG Digital Marketing

Seven Ways Dealers Can Help Their Search Rankings in Ten Minutes or Less
J.D. Rucker - TK Carsites

Dealer Compliance & Internet Marketing
Bill Walters - Hizer Paul Grueskin LLP

The Engine of Advertising
Kirk Woolridge - Miller Ad Agency