How to Make the Most of Every Lead in a Down Market
Barrett Schrader, VP of Business Development, Proactive Dealer Solutions
With the marketplace beginning to plateau and maybe even dip, managing the leads coming in will be even more important because the leads are not going to increase. More and more customers are beginning to use the phone as their primary way of reaching out to the dealership, so who is best to handle those opportunities? You'll learn how to create a business development culture throughout the whole dealership (Sales and Service). The customer experience will be very critical over the next couple of years; do I need a "BDC" or do we continue to only utilize our sales staff and service advisors? Learn what the best practices are when it comes to customer follow-up and retention. What are the CRM best practices and how do we have quality customer engagement? You'll hear about proper staffing, what business development options you have and how to convert more leads. Primary Learning Objectives: 1) Identify opportunities in your store that are currently being mismanaged, and what steps you can take to manage your leads more efficiently. 2) Learn best practices for CRM utilization and how to effectively follow up with all customers in the database. 3) Learn what processes managers can follow to hold their own people more accountable to lead capture, extracting quality information, and closing more deals.
Sales Attribution is bigger than your marketing: It’s time to start talking about Opportunity Attribution
Sean Welsh, CEO/Co-Founder, Car Biz Done Better
Now more than ever the conversation about who gets credit for the sale of a car has to change. Whether anyone will admit it or not, both vendors and dealers hate sales attribution. It’s OK, they should. Unfortunately, the only thing anyone could do is say “well, you just shouldn’t pay attention to sales attribution.” That sort of dead end thinking gets us nowhere fast. Attribution has an important a place in the overall conversation. All we have to do is broaden our scope beyond marketing and into the dealership itself. From this we reframe the scope of the conversation to what we call “Opportunity Attribution.” This term demonstrates how attribution has to be about more than just your marketing and goes further than typical sales attribution to include the all too often neglected sales floor.
Top 10 Dont's for Used Car Inventory Management
Jasen Rice, CEO, Lotpop Inc.
In this workshop, Jasen Rice will go over the top 10 dont's with your used car inventory. These dont's are things that dealers do consistently that slow down their profit and volume for their used car operations. One example would be not to increase your pricing on your fresh inventory to offset the losses you are taking on your aged inventory. Jasen is bring over 20 years of automotive retail experience and over 13 years or inventory management experience into this workshop to give you tips that you can use today to make a difference today with your used cars.
What is AI and Machine Learning: An entry-level discussion to define the terms and understand the impact on the industry.
Ryan Leslie, VP of Sales, Car Story
This session will define and illustrate real AI in a memorable and engaging fashion. Attendees will learn the basic principles of AI so that they are an educated consumer of the technology when it is sold to them or referenced by vendors. Finally, attendees will explore the real-world impact of AI including an extensive study of merchandising errors from 100 dealer’s inventories.
Maximum Effort: How To Sell More Cars According To Deadpool
Shaun Raines, President, Dealer SuperHero
From digital marketing choices to website conversion and sales processes, selling cars has been become a greater challenge than it needs to be for many dealers. In this session, dealers will learn how to identify and improve sales processes that are compromising their growth opportunities. Dealers will also learn how to improve the conversion rate of their website into the highest quality leads. To be very clear, this session is for dealers who truly want to sell more cars not talk or dream about it. Wrapped in a Deadpool theme, this won't come close to sucking, so put on your big kid pants and don't miss this one!