Jason Girdner.jpg

Facebook Advertising Strategies

Jason Girdner, CEO, TECOBI

How Facebook and social media is changing the automotive industry. Learn how to convert leads from Facebook using text message.

TErryLancaster Hi Res.jpg

17 Drop Dead Simple Things Your Salespeople Can Do Today To Sell More Cars On Social Media Today

Terry Lancaster, Social Selling Trainer, TerryLancaster.com

The car business has changed more in the last 10 years than it did in the previous 100 thanks to the internet, smartphones, and social media. This highly-actionable training program will show your staff how to use these amazing tools the RIGHT way to create an army of car buyers who know, like, and trust them before they’ve ever even met them. After this program, your salespeople will be able to: Reach shoppers earlier in the buying process BEFORE they’ve submitted their names to every lead provider on the internet Generate their own book of business instead of standing around the front door waiting on the Up Bus Create more referrals, more reviews, and more repeat business by building deeper, more meaningful relationships with their customers Emphasize the right words and the right pictures on Facebook, Google, Instagram and everywhere else so that they stand out, get noticed and sell more cars.

Video: https://youtu.be/DGVoxQ325W8

Alli Berry.jpg

How to Use Content Marketing to Sell Cars

alli berry, content marketing & SEO manager, Two octobers

Producing content that answers customer questions can help your brand build credibility and help you rank better for relevant keywords in search. In an industry like automotive, building trust with customers is crucial. Learn how you can create useful content that not only will help your customers through each stage of the car research and buying cycle, but will also help your sales team increase conversions too. In this session, you’ll learn:
- Content marketing 101
- Types of content to create at each stage in the automotive customer journey
- How to audit your own web content and identify content creation opportunities
- Ways your sales team can incorporate content into their sales strategy

Video: https://youtu.be/e6dPAIo3bTQ


10 Years In: What Works and What Doesn't In Social Media

Gary May, Founder & President, Interactive Marketing & Consulting Services

After thousands of dealers allowed their social media channels to be hijacked, understand what it takes to be successful and separate your dealership from the herd.